About IJK Consultants
Practitioners who have done the job.
IJK Consultants brings together senior advisers with careers built inside asset management — across blue-chip institutions and specialist boutiques. We know what good looks like because we have built it ourselves.
Why we exist
IJK Consultants was founded by Lloyd Reynolds, whose career spans more than two decades at the sharp end of asset management distribution. He has held senior sales and marketing roles at Goldman Sachs Asset Management, JPMorgan Investment Management and Schroders Private Bank, led distribution at specialist boutiques including Ellis Munro Asset Management and Unigestion, and was part of the founding team at Arabesque, one of the first AI-driven asset managers.
What makes Lloyd's perspective genuinely unusual is that he has not just worked across these markets — he has lived in them. Years spent on the ground in the UK, Singapore and the Nordics means his understanding of each market goes beyond relationships and regulatory frameworks. It extends to the cultural dynamics, the unwritten rules, and the way allocators in each geography actually think and make decisions.
That breadth — across institutions and independents, blue-chip and boutique, established markets and emerging strategies — made one thing clear: the managers who struggle most are rarely short of talent. They are let down by advisers who can only see part of the picture. IJK Consultants was built to be different.
Our philosophy
The joined-up difference
01
The problems don't sit in one lane
A distribution challenge is almost always also a sales challenge and a marketing challenge. Advisers who can only see one dimension give advice that solves part of the problem — and sometimes creates new ones elsewhere.
02
Senior experience, not junior execution
Every engagement is led by a practitioner who has operated at senior level across blue-chip institutions and specialist boutiques. You get the benefit of that experience directly — not filtered through account managers or junior consultants.
03
Honest counsel, not comfortable answers
We tell clients what we genuinely believe — including when the answer is that a different approach, a different market, or a different timeline is more likely to succeed. That kind of candour is only possible when you are not dependent on selling the next phase of work.
04
Three markets. One adviser who knows all three.
Most distribution consultants know one market well. Lloyd Reynolds has lived and worked in the UK, Singapore and the Nordics — which means the advice is grounded in genuine local knowledge, not frameworks applied from a distance.
The team
Senior practitioners. Every engagement.
IJK Consultants works with a close network of senior advisers — each with careers built inside asset management across sales, marketing and distribution. Every engagement is led at principal level. You will always be working with someone who has held the role, run the team, or built the strategy you are asking about.
Lloyd Reynolds
Founder & Principal Adviser
Lloyd has spent his career at the intersection of sales, marketing and distribution in asset management — at Goldman Sachs Asset Management, JPMorgan Investment Management and Schroders Private Bank, and as Head of Distribution at Ellis Munro Asset Management and Unigestion. He was also part of the founding team at Arabesque, one of the first AI-driven asset managers. Unusually, he has lived and worked in all three of IJK's core markets — the UK, Singapore and the Nordics — giving him a depth of local knowledge that is rare to find in a single adviser.
Senior Adviser
Marketing Strategy & Communications
Deep expertise in institutional marketing and thought leadership for asset managers. Has led marketing strategy for boutique and mid-sized managers across multiple markets, with a particular focus on aligning content and communications directly to distribution outcomes.
Senior Adviser
Distribution & Market Entry
Specialist in channel strategy and market entry for managers expanding into new geographies. Extensive experience advising on Nordic and South-East Asian distribution, with strong relationships across the institutional and wholesale allocator landscape.
Work with us
If you are looking for advisers who can see the full picture — and tell you honestly what they find — we would like to hear from you.