DistributionSeptember 2026
Why your consultants' siloes are costing you AUM
Asset managers have long understood that sales, marketing and distribution need to work together. The problem is finding advisers who can actually span all three.
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Asset Management Consultancy
Where Sales, Marketing and Distribution Connect
Most consultants specialise in one discipline. IJK Consultants works across all three — bringing joined-up thinking to the sales, marketing and distribution challenges that asset managers of every size actually face.
Three disciplines. One adviser.
The challenge for most asset managers isn't that their sales, marketing and distribution teams don't talk to each other — it's that their consultants don't. IJK Consultants is different. Every engagement draws on all three disciplines, because the problems rarely sit neatly in just one.
01
Sales
Sales Consultancy
Sharper positioning, stronger pipeline, better conversion. We work with sales leadership to build the frameworks, messaging and processes that win mandates.
02
Marketing
Marketing Strategy
Content, campaigns and communications that resonate with sophisticated allocators. We align marketing activity directly to distribution goals — not brand metrics.
03
Distribution
Distribution Advisory
Channel strategy, market entry and relationship architecture for managers looking to grow AUM in the UK, Singapore and Nordics.
30+
years combined experience in asset management distribution
30+Years combined experience across all three disciplines
3Markets — London, Singapore, Nordics
All sizesFrom start-ups to established managers
Senior advisers. No juniors on your account.
IJK Consultants was founded on a simple conviction: that asset managers deserve genuinely joined-up counsel — not three separate specialists who never speak to each other. We work with managers of all sizes, from start-ups building their distribution model from scratch to established firms looking to sharpen their approach. Every engagement is led by a senior practitioner with direct experience across all three disciplines.
Our approachWhere we work
Three markets. Deep local knowledge.
IJK Consultants operates across three distinct asset management markets. Our advice is grounded in the specific dynamics of each — not generic frameworks applied from a distance.
London
United Kingdom
The UK remains Europe's pre-eminent asset management centre. We have deep relationships and long experience across the full spectrum of UK distribution channels — from wealth managers and platforms to institutional allocators.
Singapore
South-East Asia
Singapore is the gateway to South-East Asian capital and a hub for managers looking to access regional institutional and family office flows. We understand the regulatory environment, the key relationships, and what it takes to build credibility in this market.
Copenhagen
Nordics
The Nordic markets — Denmark, Sweden, Norway and Finland — represent some of the most sophisticated and well-capitalised institutional investors in the world. We help managers navigate the distinct characteristics of each market and build the long-term relationships that Nordic allocators expect.
Insights
Thinking on asset management distribution
MarketingAugust 2026
The allocator has changed. Has your marketing?
Institutional allocators are more sophisticated, more time-poor and more sceptical than a decade ago. The content strategies that worked in 2015 are actively counterproductive today.
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SalesJuly 2026
Building a sales process that survives a bear market
Mandates are won in difficult markets, not easy ones. The managers who maintain pipeline discipline through volatility emerge with structural distribution advantage.
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Ready to connect the dots?
Whether you're a start-up building your distribution model or an established manager looking to sharpen your approach, we'd like to hear from you.